Oakley launched their new Prizm™ lens technology which effectively ‘sharpens visual acuity to reveal nuances that would be missed by the naked eye’, through ‘enhancing detail in the most precise ways to optimise your visual experience.’
Now to me that all sounded like some marketing swagger but I had a go with the different lenses and they really have ‘turned eyewear into vital equipment for sports’.
Oakley challenged us to tell this story, so we created a series to put the different lenses to the test using some of their top riders.
We started in the Mountains
We tested through SUN, SAND and RAIN…
We laid some LAND MINES on the side of a hill…
In all we did 7 tests
In the lead up to each test release, we put out a photo series, cinemagraphs and interviews to start telling the story of our adventures.