Introductory text to bring in the campaign

 
 

SoHo is home to the world’s greatest collection of cast-iron architecture. But more than that, SoHo is unique among New York’s neighborhoods for its classical French and Italian architectural designs. It simply doesn’t look like anywhere else, not even the neighboring West Village or Lower East Side. 

 
 

SoHo is home to the world’s greatest collection of cast-iron architecture. But more than that, SoHo is unique among.

 
 

Copywriter: Rob Mosely Art Director: Alexi Mccarthy Director: William Savage

 
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SoHo is home to the world’s greatest collection of cast-iron architecture.

 
 

SoHo is home to the world’s greatest collection of cast-iron architecture.

 
 
 
 
 
 

So, how did it do?

  • 4.5 million Facebook reach = 45% over target

  • 1.5 million video views = 86% over target

  • Earned Impressions = 1 million+

  • Emotion — 86% joy