ALEXI MCCARTHY
 

A BUNCH MORE

TELE ADS

 
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TV ads are scary things, you work on it for ages then everyone gets to see it… everyone. Some of them I like, some less so but they are always good fun to make.

Here’s a collection of them.

(Well the one’s that didn’t make it to the other project pages at least).

 
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Copywriter: Rob Mosely Art Director: Alexi Mccarthy Director: Sebastian Hedin

 
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Copywriter: Rob Mosely Art Director: Alexi Mccarthy

 
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Copywriter: Guy Lewis Art Director: Alexi Mccarthy Creative Director: Jacques Massardo

 
 
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Copywriter: Jake Bester Art Director: Alexi Mccarthy Director: Ian Gabriel

 
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This campaign for VW polo ran in early 2008, a time when South Africa was going through a major energy crisis. There were almost daily black-outs and this ‘crisis’ seemed to be all anyone was talking about.

So we played along, we shot a campaign ‘not relying on electricity’. These were ridiculous times, but so was the price of the VW Polo. These TV ads were accompanied by a print campaign, which was shot in much the same way. 

 
 
 
 
 

Copywriter: John Kantey Art Director: Alexi Mccarthy Creative Director: Chris Gotz

 
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Copywriter: Jake Bester Art Director: Alexi Mccarthy Director: Ian Gabriel