ALEXI MCCARTHY
 

CASTROL EDGE

THE SCIENCE

OF

PERFORMANCE

 
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Castrol was one of the major sponsors of the 2010 world cup in South Africa. They had also picked up Christiano Ronaldo to be the face of their brand.

Leading the campaign with a TV ad we wanted to tell the story of how meticulous focus and fine tuning brings power and precision in all conditions.

 

This was supported by a print campaign that brought focus to ‘The Castrol Index’. A website built by Castrol that objectively ranks and analyses the players in the World Cup. A meeting place between science and performance.